Retirement Housing Group renews commitment to CCHB Advisory Forum
News
The Retirement Housing Group has renewed its longstanding support for the Consumer Code for Home Builders’ Advisory Forum, with new representation from committee member, Emma Webster.
Emma joined the committee of the Retirement Housing Group in 2018 and is the Chief Executive of the Elderly Accommodation Counsel. Emma brings considerable expertise in the retirement housing sector, having previously worked for Pegasus Homes where she led on national policy, as well as political and community engagement activities.

The Retirement Housing Group (RHG) is a member organisation representing the whole of the UK’s retirement housing sector. The group works with government to increase choice, quality and affordability in the sector, support innovation and promote good practice. The RHG has been an active member of the Consumer Code’s Advisory Forum since the Code’s inception and played an integral role in the Code’s development before it was launched, ensuring the specific needs of those buying retirement homes were considered.
Emma Webster is taking over as the lead representative from RHG on the forum with immediate effect, bringing fresh insight and ideas to help inform the Code’s development.
Ron Gainsford OBE, Chair of the Code’s Advisory Forum, said: “I am delighted to welcome Emma Webster to the Advisory Forum, continuing the valuable input we have enjoyed from the Retirement Housing Group, previously represented by Kathleen Dunmore. The Advisory Forum plays a vital role in keeping the Code’s Board abreast of the challenges facing home buyers of all ages and stages, as well as understanding industry pressures. We are extremely grateful to all our Forum members for their contributions.”
Emma Webster, Committee Member, Retirement Housing Group, said: “Buying a retirement home often results in significant improvements to a person’s wellbeing and independence. However, some consumers may need additional support depending on their personal circumstances, particularly around understanding ongoing costs, which can be complex, and if they haven’t moved in many years.” We value the opportunity to share our expertise with the Consumer Code for Home Builders to help ensure the specific needs of those buying and building retirement properties are considered.”
The Code’s Advisory Forum meets twice yearly to discuss key issues facing new build home buyers, builders and related industries, and their impact on the Code. The Forum combines consumer and industry representatives, whose deliberations are shared with the Code Board to guide policy decisions. For details, visit how the Code is governed.